Director, Demand Generation ⭐ Featured
As Director of Demand Generation focused on Customer Expansion, you will lead the strategy and execution of integrated marketing programs aimed at driving revenue growth within existing enterprise accounts. The role involves designing and scaling account-based marketing (ABM) initiatives, developing persona-driven content strategies, and executing multi-channel campaigns to accelerate upsell and cross-sell opportunities. You will collaborate closely with Sales, Customer Experience, and Account Management teams to align on growth plays and optimize pipeline impact. Additionally, you will own performance measurement, budget management, and ROI tracking while mentoring a high-performing team and fostering a culture of experimentation and continuous optimization.
