Campaign Analytics - Senior Consultant

As a Senior Consultant in Campaign Analytics at Fractal, you will lead the design, execution, and optimization of marketing campaign analytics for enterprise clients. Your responsibilities include analyzing campaign performance data, building attribution models, identifying customer segments, and providing actionable insights to improve marketing ROI. You will work with large datasets across multiple channels including email, digital, social, and paid media. The role requires you to translate complex analytical findings into clear recommendations for business stakeholders and collaborate with data engineering teams to ensure data pipelines support analytics needs. You will also mentor junior analysts and contribute to developing reusable analytics frameworks.