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Sales & Marketing

KDNI SFMC Lead

KPMG Bengaluru
Full Time 7–12 years experience
About the Role

This role is for a Salesforce Marketing Cloud (SFMC) Lead responsible for leading the design, implementation, and optimization of marketing automation solutions using the Salesforce Marketing Cloud platform. You will oversee end-to-end SFMC campaigns, configure journeys, manage data extensions, and ensure seamless integrations with other systems.

As a lead, you will guide and mentor team members, collaborate with stakeholders to translate marketing requirements into technical solutions, and drive best practices for email marketing, automation, and personalization strategies. You will be responsible for ensuring deliverability, compliance, and performance optimization of all SFMC initiatives.

The role requires hands-on expertise in SFMC modules such as Email Studio, Journey Builder, Automation Studio, and data management, along with strong leadership and communication skills to coordinate across cross-functional teams.

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